ABS-CBN recently launched its Summer Station ID. The station's new station ID shows how such vigor can be used to help make the country a better place.In the colorful music video, entertainment stars and news personalities will be seen building homes for the poor, cleaning a river and the sea, sweeping streets, feeding children, among many other community activities.
They will also be dancing to a lively song performed by the Kanto Boys Billy Crawford, John Lloyd Cruz, Luis Manzano and Vhong Navarro. The song, written by Robert Labayen and Peewee Gonzales, is about "spreading love and care every day and everywhere." The music was composed by Star Records’ Christian Martinez.
ABS-CBN chose the socially relevant theme recognizing the hard times brought about by the global recession. The creators of the summer station ID believe the scarcity of material wealth can be overcome by an abundance of generosity and concern for one another. That is also why the company’s TV channel is using the battlecry Kayang-Kaya Natin, Kapamilya for the whole year.
The summer station ID was created by ABS-CBN’s Creative Communications Management Team. The project was led by Johnny de los Santos, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez and Dang Baldonado. It is directed by Paolo Ramos and Peewee Gonzales. Other members are Jimmy Porca, project coordinator; Wowie Hao, cinematographer; Sam Esquillon, production designer; Rap dela Rea, editor; Maribeth Bichara, choreographer; Rosalie David, caster; and Marvin Bragas, location manager.
Watch ABS-CBN 2009 Summer Station ID here:
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