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1. Number One South Beach, Blackpool
The sister property to Number One St Luke's, just a couple of streets away, this South Beach hotel's 14 rooms and one suite are all unique, and feature kingsize beds, Siberian goose-down pillows and whirlpool baths. Opened last August, and aimed at attracting a new crowd to Blackpool, it also boasts a restaurant, bar and lounge, and easy access to the new South Beach promenade
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2. The Midland, Morecambe
Recently opened after a multimillion-pound facelift, this Art Deco hotel (Coco Chanel, Laurence Olivier and No�l Coward were among early guests) is set to put the north-west coast back on the tourist�s map. Brits may need persuading to holiday in Lancs when they could be in St Tropez, but The Midland makes a good case for staying here, with 44 stylish rooms, a restaurant specialising in local classics, and a spa.
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3. The Vincent, Southport
Another contender for hippest new hotel in the north-west, The Vincent is a member of the Design Hotels group, and has already made a splash. The atmosphere is all hi-tech, hi-spec glamour, with 60 lavishly contemporary bedrooms, a penthouse suite, spa and caf�-deli. Guests even have access to a private members bar.
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4. Kemp Townhouse, Brighton
Just opened, Kemp Townhouse promises to be Brighton�s chicest new hotel. With just nine bedrooms, the townhouse�s revamp was sensitive to the building�s Regency heritage � period features are set against neutral paintwork, glamorous bathrooms and quirky one-off pieces.
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5. St Moritz, Wadebridge
Despite being a new building, the St Moritz has a distinctly Art Deco feel. Like a gleaming ocean liner overlooking Daymer Bay, it replaces a predecessor of the same name.Butif first appearances are of a bygone era, there are plenty of modern comforts inside, including a sophisticated restaurant, indoor pool and gym, and a Cowshed spa.
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